2021 Instagram Trends You Need to Use Now

I'm Kristin!

Sandwich obsessed, overachiever, girl mom, and Prosecco's #1 fan.  I show small business owners what, how, and when to use Instagram to give their brand a boost… right in the midst of this pandemic. 

hey there

Get my Secrets to a More Profitable Business 

Gimme that

Social Media

Small Business Owners

Coming Soon!

TOp categories

For Entrepreneurs

Coming Soon!


Coming Soon!

Coming Soon!

The world of social seems like it can change over night. So there’s no doubt that jumping into a whole new year brings updates, trends, and new strategies. Here’s my breakdown of the top five Instagram trends small businesses can take advantage of in 2021…

  1. Carousel posts with text. One of the main reasons your business should be posting is to educate your follower.  The best way to do this is to literally spell out your content via a carousel post, (a post with two to ten photos/videos), that contains text.  When followers see a carousel post, the temptation to swipe left is hard to deny.  Results?  Carousel posts with text can see two or even three times the amount of engagement and reach.  Click here for an example.

  2. Reels. I’ll be the first to admit, when I saw Reels introduced last year they seemed super cheesy to me. Pointing and dancing to bubbles of words? It just wasn’t me. Instead of disregarding the new feature all together, I challenged myself to think outside the box on how I could use Reels to authentically share content. Need some ideas? Try sharing a behind the scenes or a step by step video that incorporates short bubbles of words describing what you’re showing. Click here, here, and here to see what I came up with. So what happened to my engagement when I posted these types of reels instead of shaking my hips and waving my finger? My reach still expanded to the thousands and my number of comments doubled.

  3. Instagram Shopping.  In an effort to support businesses needing to shift their sales model during the Covid-19 crisis, Instagram announced a new shopping experience right inside the app.  Click here for more info.   

  4. IG Stories. Instagram stories originally debuted in 2016, but because video content is taking over, plan on using your IG stories A LOT this year.   According to Instagram research, they’re reporting that nearly 500 million users are active each day on IG Stories.  So how do you leverage IG stories for your business?  For starters, always share your most recent post to your stories. Then, engage with your audience by asking a question or posting a poll via the stickers inside stories.

  5. Accessibility and Inclusivity.  What’s the ultimate way to be a strong brand that goes way beyond your company’s IG feed? Be inclusive and accessible.  But let me be clear – intentionally developing content that highlights diversity, equity and inclusion is not a passing trend. Your businesses image, values, and social media presence regarding global, social, and political events is a pertinent consideration, always. 

    Communicating consciously requires a heightened sense of awareness and should not be done carelessly.  Stay away from excluding entire groups of people from your content by starting with simple solutions like this:
    – Use imagery that represents a mix of the spectrum of people who make up our world – genders, ethnicities, disabilities and ages.
    – Start your caption with “Trigger Warning” when posting sensitive topics
    – Add captions to your videos and IG stories for the hearing impaired
    – Think globally by acknowledging different holidays and languages

    Serving up conscious content on all of your social channels leads to inclusivity and accessibility, which leads to brand loyalty and strong customer connections. Stay aware, learn, and adapt as you move forward!

Get out there and try using one of these strategies today!
***Got a question? Click here to DM me on Instagram.
*****Still need more help with crafting your Instagram post? Download my checklist!

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Instagram Checklist

Ready to get on the 'Gram? Use my Complete Instagram Posting Checklist so you know what to do before and after you post. Click here.


5 Most Frequently Asked Q + As

No, you're not the only one with that question.  Click here to read this page from my journal for the answers to these questions and more!


Total Instagram Posting Checklist

Ready to post to Instagram but not sure you're doing it right? Download this free checklist to make sure your putting your best post forward! You'll get my complete checklist of what you need to include in your next IG post BEFORE you post it, and what to do AFTER you've posted for maximum results! Click below now so you can to get posting the RIGHT way...


Get social today!  Check me out for some inspo and virtual cheers.


© Kristin Hassan, LLC.  2023. All rights reserved.